Customer Service Is Still King

Bernardo Martinez, U.S. Managing Director-Funding Circle, gives a clear perspective: "Customers today have more choices than ever, and they have shown they will gravitate toward those who prioritize the delivery of fast, seamless and personalized service. This is true whether they are ordering lunch, getting their car repaired or making a financial transaction. In my industry of financial services, we've already seen large legacy companies start to fall behind smaller startups who offer better user experiences."

With all of the growing technological advances, we need to be even more vigilant and focus on our customer experience. It is less our product and more the delivery of our product that matters to today's customers.

Cindy Adler, President 
Alliance Leasing & Financial Services, Inc

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