The user review is crucial to your business success. 97% of consumers read online reviews before making a buying decision. In addition:
• 85% of consumers trust online reviews as much as recommendations from a friend or family member
• 67% of consumers believe online reviews are important when choosing a business.
• 92% of B2B buyers are more likely to purchase after reading a trusted review
ASK for the review, the referral, the testimonial. If you don’t ask, you won’t know. If you don’t know, you can’t share it with potential customers.
There are many established companies that have tried to ignore digital marketing and have not created a digital presence. If you want your business to thrive, it is time to get on board. Having a profile for your company in this day and age will give you a “credibility check”. Potential customers and clients will often look for your company online and on platforms like LinkedIn and Facebook. If you aren’t there, their comfort level drops and you can lose business.
You know you provide a quality service or product. Make sure you pass that knowledge on to your potential customers.